2014 was a banner year for Augmented Reality Retail. 2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing.
2014 included a mix of current AR technology deployments as well as exciting 2nd generation devices that will drive ...
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The Webcam Social Shopper virtual dressing room software for ecommerce sites has now launched in China! Based in Shanghai, Quantum Factory is a platform for innovative and exciting designers to manufacture, market and sell their imaginative apparel designs. Our WSS for Web software is ...
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Zugara’s WSS For Kiosks virtual dressing room software was recently optimized with Kinect for Windows v2. Our first installation with Kinect v2 debuted with the Phillies Major League Baseball Team at Citizen’s Bank Stadium in Philadelphia. Working with ...
Posted by: Matthew Szymczyk
Event Marketer magazine recently announced the winners of the 2014 Event Technology Awards, the world’s largest and only recognition program honoring the power of integrating technology into events and trade shows. The Verizon Edge Motion Capture Game was the Silver winner in the Best Use of ...
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This article was originally published on LinkedIn Pulse on September 3, 2014.
Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR companies soon ...
Continue Reading →Posted by: Matthew Szymczyk
The Webcam Social Shopper for Web, or WSS for Web, has recently launched with 2 new exciting ecommerce integrations. Mahindra Retail’s Mom & Me in India and Roupas in Brazil are just a few of the latest retailers to launch WSS for Web on their ecommerce storefronts. WSS for Web is a flexible platform that allows you to add virtual dressing room functionality on your home page ...
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As we have done throughout the years, we like to share any and all augmented reality data when we receive it. The latest data we have received is from a recent Nokia campaign in South Africa handled by our software ...
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We always like to share Augmented Reality data we come across and this is another results-driven use of AR. From Geek.com:
“It is not particularly easy to locate the Sunshine Aquarium in Tokyo anymore. This 35-year-old facility noticed a significant drop in attendance over the last couple years, and the biggest reason for this, according to ...
Continue Reading →Posted by: Matthew Szymczyk
We’ve recently created a video showcasing different examples of our Virtual Dressing Room Technology for Omnichannel Retail. In the video there are variety of use cases for how our virtual dressing room software has been deployed for the web, Continue Reading →
Zugara now has our popular Avoid and Capture game platform available with Kinect for experiential marketing. The Avoid and Capture game platform combines the best features of motion capture, gesture interaction and augmented reality for a unique and fun gameplay experience. Avoid and Capture gameplay includes a fast-paced “avoid” bad items and “capture” good items engine that challenges players to use motions and gestures to build their score. An example of Avoid and Capture gameplay is featured ...
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