The Augmented Reality Companies Propelling The AR Market To $60 Billion By 2023

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Augmented Reality Companies To Invest In

If you are looking for Augmented Reality companies to invest in, TechRepublic has a recent article outlining “The companies propelling the AR and VR Markets to $95 Billion by 2023.” The article is based on an Augmented Reality and Virtual Reality Market and Markets research report showing that ...

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AR / VR Study – Consumer Ranked Use Cases

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Accenture AR VR Consumer Study

It’s an exciting year to be in AR as prominent studies are now declaring 2018 a boom year for the Augmented Reality industry. Mobile devices are now ready for more powerful AR experiences and according to this Harris Interactive Digital Consumer Survey for Accenture, consumers are excited and ready for ...

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3 Guides To The Growing List of Augmented Reality And Virtual Reality Companies

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With the growing list of Augmented Reality Companies and Virtual Reality Companies, 3 recent guides have tried to capture how quickly these Augmented Reality and Virtual Reality ecosystems are evolving. As investment into both AR and VR accelerates, recent Augmented Reality and Virtual Reality forecasts continue to show just how massive the AR, VR and Mixed Reality industries will be:

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IDC Projects Retail As Largest AR/VR Industry By 2020

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Augmented Reality Virtual Reality Forecasts

IDC recently updated their Worldwide Semiannual Augmented Reality and Virtual Reality Spending Guide to show an increase in forecast revenues of $13.9 Billion in 2017. AR and VR spending is also expected to accelerate over the next few years to a projected $143.3 Billion market by 2020. Wow…

In regards to specific industries that will ...

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The Evolving Augmented Reality Ecosystem

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Over the last 8 years, we’ve been witnessing a growing and evolving Augmented Reality ecosystem. Image recognition has become more stable, facial recognition more popular through Snapchat and Facebook (MSQRD), and of course Pokemon Go’s arrival on the scene has introduced the majority of consumers to location-based Augmented Reality. However, as Augmented Reality has evolved and become more diverse, it’s also become more complicated to define Augmented Reality technology.

While Virtual Reality is a more straight forward ecosystem and ...

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Apple CEO Favors Augmented Reality Over Virtual Reality

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Apple CEO Favors Augmented Reality Over Virtual Reality

Apple CEO, Tim Cook, recently gave an interview where he explained why he favors Augmented Reality over Virtual Reality. A few of the key quotes from Tim Cook include:

“There’s virtual reality and there’s augmented reality — both of these are ...

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Nvidia’s New Eye Tracking Technology For Virtual Reality

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Nvidia Virtual Reality

Graphics Company NVIDIA has its Sights on Revolutionizing Virtual Reality

Ingenuity and creativity both traces its roots back to the olden days. Way before Steve Jobs, Bill Gates, and their “friendly” rivalry were born, wise men such as Aristotle and Leonardo Da Vinci contributed ideas that changed the world. History places a spotlight on the plethora of ...

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Pepsimoji Augmented Reality & Facial Recognition Experience

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Love: From Cave To Keyboard Pepsimoji Facial Recognition and Augmented Reality Display Image Zoom

Pepsi recently launched a Pepsimoji Augmented Reality & Facial Recognition Experience. The Love: From Cave to Keyboard Exhibit, Imagined by Pepsi, explores the evolution of communication through the emotional lens of love – from primitive etchings on earthen walls to illustrative hieroglyphics; icons drawn by ...

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Are Virtual Reality Headsets Priced Too High For Average Consumers?

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Virtual Reality Headsets

Early data is starting to come in that Virtual Reality Headsets are priced too high for the average consumer. A Context Virtual Reality study focused on European consumers is showing that::

  • 37% of people would prefer paying nothing for a headset
  • 21% would pay under £100 ($129 USD)
  • 35% ...
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