Verizon Edge Motion Capture Game Wins Silver Award For Best Use Of Gamification

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Verizon Edge Avoid and Capture Game

Event Marketer magazine recently announced the winners of the 2014 Event Technology Awards, the world’s largest and only recognition program honoring the power of integrating technology into events and trade shows. The Verizon Edge Motion Capture Game was the Silver winner in the Best Use of ...

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Panama Fashion Week to Feature Zugara’s Virtual Dressing Room Platform

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Mercedes-Benz Fashion Week PanamaThe upcoming Mercedes-Benz Fashion Week in Panama will be featuring Zugara’s Virtual Dressing Room platform, WSS for Kiosks.  The Fashion Week event will run from Wednesday, October 29th through Friday, October 31st. Zugara’s reseller, JL Group, will have 2 booths at the Fashion Week event where attendees ...

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Augmented Reality 2.0 Will Transform Retail

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This article was originally published on LinkedIn Pulse on September 3, 2014.

Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR companies soon ...

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Mobile-Smart for Retail…Not Mobile-First

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This article first appeared on LinkedIn July 15th, 2014.  You can read the original article here.

A recent Techcrunch article entitled, Software Entrepreneurs Must Go Mobile-First or Die, argued that due to growing mobile usage, it’s imperative that startups focus on addressing the mobile segment first. Despite the sensationalistic headline, mobile usage is growing but at different levels across various use cases (i.e. social networking vs. shopping). In fact, for the retail segment, ...

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Kinect Virtual Dressing Room Promotion For August

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WSS For Kiosks Basic Interface and Custom Interfaces

Throughout the month of August, we’re offering a 20% discount on licensing of our WSS For Kiosks platform.  Zugara’s WSS For Kiosks Virtual Dressing Room platform is now available with both Kinect v1 and Kinect v2. WSS For Kiosks is a fun and engaging virtual dressing room experience for in-store window displays ...

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Augmented Reality Increases Visits To Aquarium

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Augmented Reality Penguins

We always like to share Augmented Reality data we come across and this is another results-driven use of AR.  From Geek.com:

It is not particularly easy to locate the Sunshine Aquarium in Tokyo anymore. This 35-year-old facility noticed a significant drop in attendance over the last couple years, and the biggest reason for this, according to ...

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Online Shoppers Prefer Buying On PC’s Over Mobile Devices

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A recent Wall Street Journal article features results from a UPS Pulse of the Online Shopper Study (PDF) that shows some interesting data on why people choose PC over mobile for their online shopping.  Given the current challenges with mobile commerce, it’s not surprising to see the top 2 selections as selected by survey participants.  43% selected “can’t get a clear or large enough image of the product” and 34% selected “product information cannot ...

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