One of the key selling points of our virtual dressing room platform, The Webcam Social Shopper (WSS), is that it’s flexible. It was developed so that retailers could customize it easily and quickly. And while most clients choose to integrate it right into their product detail pages, there are far more integration possibilities than that. For example, we recently wrote about a client in Denmark, LazyLazy, who integrated WSS right into the ...
Continue Reading →The following originally ran as a PandoDaily op-ed on 10/12. You can click here to see the original.
Debate continues as to whether startups should invest resources into patent filings or use those resources for critical items such as product development. This debates changes, however, when differentiating between startups in existing fields — such as social media — and those in emerging fields — such as augmented reality. Based on my own experience, if a young ...
Continue Reading →Patent Relates To The “Virtual Dressing Room” Of Today & Tomorrow
Los Angeles – September 25 – We’re pleased to announce that the United States Patent and Trademark Office has granted Zugara a patent on our augmented reality social commerce platform, The Webcam Social Shopper (WSS). “Today we were issued our first patent, and for the future of retail, it’s an important one” said Matt Szymczyk, CEO of Zugara.
The ...
Continue Reading →Posted by: Zugara
One question we get fairly frequently in new business meetings these days is: “How much time are shoppers spending engaged with The Webcam Social Shopper?” It’s not a suprising question. “Time Spent” is a key performance indicator for most brands, let alone e-commerce ones.
Well, we wanted to share that data with you too, so here it is: 8 minutes and 48 seconds. That is, the average Webcam Social Shopper (WSS) session is nearly ...
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Easy To Integrate And Affordable For Retailers Of All Sizes, Over 140 Retailers Have Already Downloaded The Module
Contact: Press (at) Zugara (dot) com
Los Angeles – July 10, 2012 – Zugara’s award winning online merchandising software, The Webcam Social Shopper (WSS), is now available as an official module for PrestaShop’s apparel merchants worldwide. PrestaShop is one of the fastest growing ecommerce platforms in the world (with over 127,000 stores and ...
Continue Reading →Last week, we shared a video that contained candid reactions of young women using our online augmented reality merchandising software, the Webcam Social Shopper (WSS). Today, we’re going to share another candid reaction to our product, this time in the form of a blog post.
A young Danish blogger shopping on LazyLazy gave WSS a try. If you want to read the whole post, you can read it here. If you don’t have ...
Continue Reading →Well, we have some more data for you. Back in February I told you about how Mattel and their agency, Attention, used the Webcam Social Shopper (WSS) to help fans of all ages step inside “Barbie’s Dream Closet” (more info). We now have three months of data on barbiethedreamcloset.com, and I thought you’d be interested in being brought up to speed on the results (spoiler alert: it’s doing really, really well):
As you can ...
Continue Reading →For those of you that weren’t able to make it the Augmented Reality Event, we wanted to share Matt’s presentation from yesterday (5/8). Titled “The Augmented Reality Retail Hype Cycle 2012”, Matt discussed the market viability and realities of several AR retail triggers within today’s marketplace (not 5 years from now), including: smart-phones, in-store kiosks (OOH), tablets, web and the digital living room.
We’d love to hear your thoughts and questions in the comments below. ...
Continue Reading →About a month ago we shared some data from an augmented reality brand engagement that we created with SocialVibe and Deutsch titled: “Anthem Blue Cross Webcam Exam”. Running on Zynga’s network the ad unit saw the following metrics:
The latest company to license our augmented reality merchandising software, the Webcam Social Shopper (WSS), is one of the world’s most iconic brands: Barbie.
Partnering with Mattel, AttentionUSA and several other amazing companies we let fans of all ages step inside Barbie’s Dream Closet and actually see what they would look like in some of her most famous outfits. It was just over a week ago that the Dream Closet came to life as both a New ...
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