Just a quick post to point you in the direction of the latest retailer to integrate our virtual dressing room software, The Webcam Social Shopper (WSS). Malaysian based Zawara just redesigned their entire site, and took that opportunity to integrate WSS into their product detail pages. If you want to see it in action, please click here.
We’d like to introduce you to the two newest online retailers to license and launch our ecommerce augmented reality software, The Webcam Social Shopper (WSS):
K-BEE LEOTARDS – A U.S. based retailer of girl’s gymnastics leotards. (Link)
LAZY LAZY – Based in Denmark, it’s an online shopping centre, where unique brand shops (such ...
Continue Reading →You gotta love it when you’re “randomly” checking out a video on CNN (because it’s titled “Augmented Reality Revamps Online Sales”) and you stumble upon the fact that a demo of your product is heavily featured. Of course, it would have been nice to have actually been credited for our work… All in all, it’s still an exciting day for us. If you’re interested, the video is below (the section featuring the Webcam Social Shopper ...
Continue Reading →When it comes to Cancer, the importance of regular self examinations cannot be overstated. But, what’s the right way to administer those exams? The fact is, most people don’t know how to properly examine themselves, and many are too embarrassed to ask…
So we teamed up with Saatchi & Saatchi Mexico to create a Breast Cancer Awareness application for Olay that utilizes an animated silhouette (and a motion capture interface) to educate women on the proper technique ...
Continue Reading →Recently, we partnered with Georgetown University to conduct usability testing on our Augmented Reality Ecommerce Software, The Webcam Social Shopper (WSS). I know data pertaining to Augmented Reality is hard to come by, and many of you are interested in it, so I wanted to share some of the results:
USER PROFILE:
KEY FINDING:
Earlier this week, our CEO Matt Szymczyk spoke on a panel at the Augmented Reality Event in Santa Clara. The topic was “AR for E-Commerce”, and embedded below is his presentation. In it, he discusses our history of innovation; webcam usage stats; the fact that our product The Webcam Social Shopper is completely ready for market; and, findings from our Usability Testing.
Sorry about the recent influx of “Zugara News” blog posts, but we keep having exciting stuff to share with you. Today’s news is that we were on the News! KTLA’s Rich Demuro profiled our Ecommerce Augmented Reality Software, “The Webcam Social Shopper” on the morning news today. As you’ll see in the piece, shop owners are definitely excited about the product. Admittedly, it feels great to have a testimonial like that on tape :-).
The video ...
Continue Reading →Zugara is proud to announce the launch of “Plug & Play”, the newest version of our Augmented Reality Ecommerce Software, “The Webcam Social Shopper” (WSS). WSS Plug & Play is a product that integrates right into retailer’s ecommerce product pages (seamlessly, just like a “zooming” feature does) and provides shoppers with a more engaging, personal and emotionally satisfying way to determine whether an apparel item’s style and color are truly right for them.
Today’s launch ...
Continue Reading →This is an op-ed written by Matthew Szymczyk, CEO of Zugara, that was originally published in AdAge on February 28, 2011. The entire article can be found here. You can also read the full article below:
Augmented reality — that’s just one of the latest marketing catchphrases, right?
The traditional definition of augmented reality, or AR, refers to the overlay of digital information on a live video feed. If you’ve watched an NFL game on TV and ...
Continue Reading →UPDATE 1: Zugara is proud to announce that we were awarded The DEMOgod Award at DEMO Spring 2011.
UPDATE 2: We were interviewed by InLab Ventures directly after our presentation, video of that interview has been added below.
For those of you that missed the live stream of our launch at DEMO (on 2/28/11), below is the video of our presentation. Don’t worry, we had to keep it under six minutes, so it’s short.
As you’ll see, we’re working to ...
Continue Reading →